Game won't start, stuck at "synchronzing cloud" at the steam page.

Is this a steam issue, game server issue or installation issue? Is there anything I can do to help things along?

Here's how it looks https://imgur.com/a/SO3Smwe it's been stuck like that for 30 minutes.

EDIT: It finally started just as I posted this, I'll leave this up in case more players have this problem.

P.S Thx for making this game, I love it.