How to promote 0k and get new players

Website work etc would certainly be a big improvement. It just takes someone to come along and do it.

If somebody would upload say some of the tournament videos with commentary to the Steam broadcast channel it might help. Some of those pre-recorded broadcasts will have 3k + viewers at any given moment. I do believe only developers are allowed to use pre-recorded video on the live broadcast channel. Normal players can only broadcast live game play.

Although, if you are using the Steam version of the game, then you can easily broadcast the games. Right now no players are doing so. 12:25pm CST.

That was an excellent post, iwantusername.

In addition to what you said, there are a couple other things, small things, that can help get ZK rolling and pick up more players.




First off, the community needs to be less toxic to nubs. Far too often I have been in a lobsterpot and some nub is being flooded with curse and insult labels because of some crazy strat he's working on. If a nub is going to be a nub, his rank will show accordingly and the algorithm that balances the teams will also act accordingly. Now pointing out things to or advising a new player is one thing, actively whining about it, ranting and raving, and complaining like a spoiled young man with too much time on his hands is another.

Then there's advertisement. I plan to help with this eventually, when I get a little more money I'll pay to get some ZK advertisements running on various sites and this will help collect more players.

Zerok marketing on Tik tok and BOOM insta blowup

that lists above could be added to the media page?

iwantusername - Haz Tee is my youtube.

Good day & thanks for all those feedback.

Skrid: I don't think the community is so toxic.[Spoiler]1v1 and small teams is mostly really friendly. I experienced a lot of support, when I was beaten up by someone. Lots of tips, hints etc. afterwards.

Big teams is for sure different. But I guess this is only caused, because there is most of the time just 1 active big teams with players, while other team-rooms are empty and it's quite hart to get them filled. It's quite a huge loss of time, if you have subjectively a bad/unfunny big team games. IMO this is the cause of all the resign spams & other unpleasant/impolite behavior. Once the game is screwed in your mind, you cannot just start a new game.

Teejayx6: Don't know if TikTok is the right target group. To have a viral ZK-challenge might be the way.

mojjj: Thx, updated.
PRO_Dregs: Thx, updated.

malric: Thx for the idea with those steam statistics.

GoogleFrog: Thx for the ZK statistics. Yeah. lots of queries would be kind of DDoS.

I mentioned other statistics, which mostly likely are not existing. The initial idea behind my post was:

This is a small community, for an RTS niche. Plus it's open source and build up on people contributing to it by the means of private free time, donated money & volunteer activities. This means in any case it'll be hard to expand this community, even with an more professional approach.

But, if there are lots of players playing single player or now and then with their buddies, it might be possible to direct their attention to playing online (1v1, teams and maybe even tournaments). This would lift an already available target group more into the community. I honestly have no idea how to do it. Besides I'm maybe wrong with this.

Until now I haven't donated to ZK yet. But give the how great the game is, I'll do it any ways sooner or later. ATM I'm playing a lot with the thought to redirect my donation to Google ads or Youtube ads and have some low budget targeting running in the background. Like for X €/$ per month that all user interessted in certain other RTS games will get unter the right circumstances get ads for ZK.

Like 10,00 - 15,00 € per month for a year could have an effect.

Per group would be AFAIK:

Total Annihilation
Balance Annihilation
Sanctuary
Age of Empires
Stronghold
Rise of Nations
League of Legends
Not Original Total Annihilation
The Cursed
P.U.R.E.
Spring:1944
Kernel Panic
eXtended Total Annihilation
Evolution RTS
Dota
+ others

So something simple would run alongside. The beginning of the pandemic, for example, can be easily seen by new players and old ones who became active again. If necessary, this can also be measured by a trend or a later survey.

Tik Tok now is the best way to promote something.

It is hard to do so on youtube or twitch because you need followers base to gain attention but not so on tik tok when your videos could be randomly swiped in.

Of course, still gonna need to align to some tik-tok meme.

Im not a content creator nor video editing pro, so, good luck out there!

https://zero-k.info/Forum/Post/245176#245176

quote: Also thanks to all users who have Zero-K content on Youtube:

This should go in the wiki? I didn't know about most of the content and this info being in a thread is easy to miss.

If you own other RTS games on Steam, could name-drop Zero-K in a review. For example, "not a bad game, nice story, but controls and strategic balance aren't as good as Zero-K, which is open source." I've discovered several games after hearing about them in a similar way.